Guidance for collection staff and volunteers to help with aspects of digital marketing – such as writing for the web, developing a marketing strategy and understanding audiences.
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Digital marketing strategy for art collections: a beginner's guide
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Building a picture of your digital audience with Google Analytics
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Digital storytelling: how to write compelling online content about your collection
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Audience segmentation: a practical guide for collections
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Content prototyping – a low-risk way to test new approaches with your audiences
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Social media strategy to increase your collection's online visibility
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Digitise your collection
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Marketing to families using collections