Florian Ware Daffodil

Image credit: © W Moorcroft Ltd

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A Florian ware vase with daffodil design. Florian ware was a range that established William Moorcroft as a designer and was created whilst he worked for James Macintyre and Company, Burslem. Decorated with flowing floral patterns in applied raised slip, it was a distinctive technique and style that William used for the rest of his life. Florian ware represented a blend between contemporary Art Nouveau and the decorative traditions of William Morris and the Arts and Crafts Movement. There are many different Florian patterns, the majority based on English flowers, as well as peacock feathers, fish and the first landscape designs. The founder of the iconic pottery set up the company which carries his name with funding from Liberty of London (department store) in 1914.




Florian Ware Daffodil




earthenware; metallic oxides on clay with biscuit & glost firings


H 23 x W 13 cm

Accession number


Acquisition method

part of the Moorcroft Museum at the Moorcroft Heritage Visitor Centre following an acquisition of W. Moorcroft Ltd, 1986

Work type


Signature/marks description

William Moorcroft's signature in Green

Inscription description

Florian backstamp. Reg No. 326471


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W. Moorcroft Limited, Sandbach Road, Burslem, Stoke-on-Trent, Staffordshire ST6 2DQ England

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