Image credit: © W Moorcroft Ltd

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A lidded ginger jar with Art Deco chevrons on the lid and repeat pattern Deco shells at the upper ridge. Both are held in Art Deco bands that circle the lid and jar. Chevrons also circle the bottom of the jar with the Dawn landscape design held within these Deco bands. There is evidence of restoration. Dawn marked the fourth age of William's Landscape designs with its pale-blue, white, and yellow colours with a matt-finished surface – dark versions were released a few years later.








earthenware; metallic oxides on clay with biscuit & glost firings


H 19 x W 17 cm

Accession number


Acquisition method

part of the Moorcroft Museum at the Moorcroft Heritage Visitor Centre following an acquisition of W. Moorcroft Ltd, 1986

Work type


Signature/marks description

impressed W Moorcroft blue signature

Inscription description

painted monogram, impressed marks and paper label – considerable detail. Made In England impressed mark. Sticker with £600 restoration marks. The Hill House Aut 2008. Age of Jazz WAG NML 2005. WM 5.56 a. W Moorcroft handmade pottery registered paper label


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Normally on display at


W. Moorcroft Limited, Sandbach Road, Burslem, Stoke-on-Trent, Staffordshire ST6 2DQ England

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