A term used to describe the light, elegant, and sensuous style in the visual arts which originated in France at the beginning of the 18th century, reached its apogee in the 1730s, and was eventually supplanted by the stern, moralizing qualities of Neoclassicism in the 1760s. Like so many terms of stylistic or period definition it was originally pejorative: it was said to have been coined in the 1790s by one of the pupils of the great Neoclassical painter Jacques-Louis David to refer disparagingly to the art produced during the reign of Louis XV.

Text source: The Concise Oxford Dictionary of Art Terms (2nd Edition) by Michael Clarke

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