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Art UK's ten core values

  1. Art matters. It enriches people’s lives

  2. The public should have free online access to the art they own

  3. Income, education, race, disability and gender should not act as barriers to accessing and enjoying this art

  4. Digital is a powerful tool for democratising access to art and related learning opportunities

  5. Audience and collection needs, supported by rigorous evaluation, drive our content offerings

  6. Our content is trustworthy and accessible and is supported by intuitive design and compelling storytelling

  7. Retail can productively co-exist with this content and support museum sector sustainability

  8. Partnership, collaboration and entrepreneurship are a hallmark of the way we operate

  9. We set high standards of governance, management, evaluation and internal communication

  10. We provide our staff with a friendly and stimulating place to work and pay competitive salaries