Art UK collaborates with collections to promote their artworks to a global audience of 3 million annual users. Through our marketing campaigns, we are encouraging new and existing audiences to discover the stories behind the nation's public art. Our work to increase online access to art has become even more vital during the COVID-19 pandemic, with the sector continuing to face huge challenges.
Art UK works with collections to publish stories and Curations, highlighting particular artworks, themes or artists within their collection. Curations enable anyone to draw together selections of artworks and our collection partners can also create their own online Exhibitions. We promote content through our newsletter, on social media and through our partner organisations.
Our weekly newsletter keeps a growing audience of over 15,000 subscribers up to date on our latest projects, new stories and shop offers.
Art UK shares stories showcasing the diverse art collections across the UK on our social media channels. We also promote exhibitions and events and facilitate discussion between collections through initiatives like the #OnlineArtExchange. You can join in the conversation on social media by searching for @artukdotorg.
Art UK Shop
We market the Art UK Shop through channels including pay-per-click advertising, Google Shopping, social media and our newsletter. For many public collections with no dedicated e-commerce team, our marketing activity is hugely valuable for supporting them to generate essential income and reach new audiences.
To shout about our news and project announcements and to raise the profile of public art collections, Art UK works with both national and local press. For example, our three-year sculpture project has been covered by both national news and regional publications. The launch of our Curations tool also generated a great deal of interest in the art press.